Today

Juggernaut helps organizations with cultural and operational transformation. We go beyond brand and marketing strategy to help you align what you say with what you do.


Lesson 1: Learn Data & Technology ethics in 30 minutes

May 2020

Published course on technology ethics and unintended consequences.

May 2020

Launched partnership with Getusppe.org and Supplies Save Lives to take our text donation hotline national.

March 2020

Started Supplies Save Lives, a grassroots PPE Donation effort.

January 2020

Joined The Fund LA as Managing Partner. Immediately invested in two women of color founded companies.

August 2019

Became a Network Leader with Village Global.

July 2017

Joined Omidyar Network as EIR to help build out their tech ethics portfolio and practice.

MAY 2019

Became a certified yoga instructor.

April 2019

Left job at Omidyar Network.

March 2019

Joined The Ad Council Issue Advisory Board.

September 2018

Became Director of Tech Ethics practice at Omidyar Network.

June 2017

Shut down Mavin after a near acquisition from an awesome partner. Lots of lessons learned running a startup for 4 years that I could have never learned in school.

May 2016

Became a mom to the best girl in the universe.

January 2014

Joined Mavin, Inc. as the third co-founder alongside Shailesh Nalawadi and Alfian Tan. Helped make the internet more affordable in India while helping apps grow their audiences.

October 2013

Became a mom to the very best boy in the universe.

July 2013

Moved to Redwood City. Don't ask me why.

February 2013

Married Jamie in Malibu in front of our friends and family!

December 2012

Left Brooklyn and New York behind forever without really knowing it. Love you forever NYC! 

November 2012

My wonderful father passed away in a tragic incident. Grateful everyday for everything I learned from him as an entrepreneur and investor.

October 2012

Sent my first tweet, which was a re-tweet from Jonah Peretti .

June 2012

Jamie and I got engaged at the top of Arthur's Seat in Scotland on the Queen's Diamond Jubilee, just by chance.

November 2011

Met my future husband in a bar in Dublin.

June 2011

Started job at Broadcasting Board of Governors with Rob Bole as Co-directors of Innovation. Was put in place by Susan McCue, Alec Ross and Walter Isaacson. They were so smart to put us in together instead of solo. One of my favorite working partnerships ever.

September 2010

Achieved Top Secret Security Clearance. First time in a SCIF at the State Department, discussing things I cannot tell you about.

August 2010

Started Job at State Department, working on Digital Diplomacy under secretary Clinton. Loved the Obama administration days. Thanks to Katie Stanton for getting me in the door and to Richard Boly for adopting me to his office.

September 2009

Founded Light Up Malawi- a solar job training initiative in Malawi. It was luckily acquired by BuildOn who took the curriculum to schools across Malawi when I had to leave it to take the job at the State Department.

February 2008

Became Digital Creative Director at Wieden+Kennedy London working on a few Nokia launches.

August 2006

Founded Juggernaut, originally called The Agency for Holistic Branding, a full service digital strategy production shop.

June 2006

Graduated from Harvard University Graduate School of Design. My parents were a little proud.

May 2006

Started as Director of Digital Strategy at Wieden+Kennedy New York.

March 2006

Became visiting New Media professor at Hogeschool Van Amsterdam and thus began my yearly Spring relocation to the Jordaan and hanging with my wonderful dutch friends like Femke Dekker. Also I love being a visiting professor for the minor program I helped design!

January 2006

Started taking half my course load at MIT Media Lab and learned all fabrication techniques and decided waterjet is my favorite.

September 2005

Enrolled at Harvard University Graduate School of Design to be the digital person in the sea of architects and urban planners. Best academic year of my life studying under Rem Koolhaas and Paola Antonelli.

February 2005

Became an interaction designer at R/GA.

September 2002

Started working in Advertising first as a temp, and then as Senior Interactive Producer. Worked on the biggest consumer launch of all time AXE and Levi's and Johnny Walker. It was super fun days working under Matt Campbell and Cindy Gallop, and met my bestie Megha Desai there too.

September 2000

Enrolled at New York University's Interactive Telecommunications Program. Learned how to code and use sensors.

June 2002

Graduated from NYU ITP in a post 9/11 economy.

March 2001

Started job at Newsweek/ MSNBC.com as Interactive and Video Content Producer. And yes I worked post 9/11 on some of the hardest stories I have ever had to tell.

September 2000

Interned at Paramount Pictures/ Viacom in London while studying abroad.

September 1999

My first big city job! Communications Designer at L'Oreal and taking full advantage of the employee store.

July 1999

Moved to Williamsburg and thus began many adventures in New York City.

June 1999

Graduated from Boston University with a BA in Film and Television Production. Parents still want me to be a doctor.

October 1998

Started job as Assistant Video Editor for Scientific American Frontiers hosted by Alan Alda.

September 1995

Started film school at Boston University. My parents hoped I might still be pre-med.

July 1977

Born in Orange County.